Cheap Web Design and Internet Marketing
eBusiness
I want an ecommerce site. Maybe you don’t?
Dec 8th
I often get invited to quote for designing ecommerce sites or online stores and more often than not I actually decline the invitation. I don’t feel it’s morally right to invest my time and a customer’s money in something that is doomed to failure.
It’s not that people have bad ideas, it’s just that they don’t have a business plan. I think most of us know that most new businesses fail in their first year and online businesses are no different. All too often people see having a website as the answer when it’s only part of a larger process. I get the More >
The Information Hungry Search Box
Oct 27th
We’re all used to the idea of search boxes on websites. The visitor types in a word or series of words which are then used to filter database results or web pages and return a list of matching results. It’s a quick and easy way of finding something without having to drill down through endless options.
From the web developer‘s point of view it’s a great tool which increases a website’s usability. From the web marketer‘s point of view it can do more.
By capturing the text typed into the search box the website owner can see what his/her visitors are More >
Basic Website Integration
Oct 14th
Integration is, in simple terms, making your website fit in with the rest of your business. At a basic level it’s about making everything consistent and not leaving any holes.
Consistent Information
Make sure that whatever information you have on your website is consistent with any offline information. Anything like details of a product or service should really be a word for word match as any anomalies could create confusion. Customers who are not sure what they’re getting won’t buy. Don’t kid yourself that they’ll phone and check; they’ll find the next website.
Customer Contact
Unlike a physical business your website is accessible 24 More >
Beat the Credit Crunch – Move Online
Oct 14th
With all this financial doom and gloom in the media it’s perfectly understandable that many businesses are looking to cut back on spending and play it safe until the economy is more stable.
Starting a new website or investing money in website marketing is probably something that is generally viewed as an expense to be avoided in the current climate but a move towards web based business could actually save you money.
We all know that paper publications like corporate brochures are in decline and electronic media are on the increase. Now could be the right time to make the leap.
If you produce a brochure More >
