I was recently using Amazon at home and my 4 year old son joined me. After I’d completed my ordering he asked me if he could have a go. To put this in context he’s at the stage where he can recognise brands (e.g. Tesco, M&S, etc.), his own name and a few letters but can’t actually read other words.
I found it fascinating to observe how he managed to use the site easily despite not being able to read.
He clicked the logo taking him back to the home page. On there he saw a product image he liked (Star Wars video More >
I often get invited to quote for designing ecommerce sites or online stores and more often than not I actually decline the invitation. I don’t feel it’s morally right to invest my time and a customer’s money in something that is doomed to failure.
It’s not that people have bad ideas, it’s just that they don’t have a business plan. I think most of us know that most new businesses fail in their first year and online businesses are no different. All too often people see having a website as the answer when it’s only part of a larger process. I get the More >
We’re all used to the idea of search boxes on websites. The visitor types in a word or series of words which are then used to filter database results or web pages and return a list of matching results. It’s a quick and easy way of finding something without having to drill down through endless options.
By capturing the text typed into the search box the website owner can see what his/her visitors are More >
Integration is, in simple terms, making your website fit in with the rest of your business. At a basic level it’s about making everything consistent and not leaving any holes.
Make sure that whatever information you have on your website is consistent with any offline information. Anything like details of a product or service should really be a word for word match as any anomalies could create confusion. Customers who are not sure what they’re getting won’t buy. Don’t kid yourself that they’ll phone and check; they’ll find the next website.
Unlike a physical business your website is accessible 24 More >
With all this financial doom and gloom in the media it’s perfectly understandable that many businesses are looking to cut back on spending and play it safe until the economy is more stable.
Starting a new website or investing money in website marketing is probably something that is generally viewed as an expense to be avoided in the current climate but a move towards web based business could actually save you money.
We all know that paper publications like corporate brochures are in decline and electronic media are on the increase. Now could be the right time to make the leap.
If you produce a brochure More >