Cheap Web Design and Internet Marketing
Posts tagged google analytics
Monitoring your Marketing with Unique URLs
Jun 9th
Using Google Analytics or a similar web stats package you can see how many people are visiting a particular page or downloading a particular document on your website.
When you’re creating a new online marketing campaign it’s useful for you to be clear on what web traffic has been generated from a specific activity rather than just look at your overall traffic.
For example, if you were promoting a particular event you might place a link on your website’s home page, run an ad on Facebook and do an email to your contacts. It would be very useful to know the effectiveness of each of these More >
Hits schmits! What do Web Statistics really mean?
Jun 4th
With web technologies it’s very easy to quote and manipulate the statistics to make things sound better or worse than they actually are. There are some grey areas in the terminology used and it’s very easy to get lost and not understand precisely what you’re being told. Here is a guide to help explain some of the more commonly used terms.
Back in the nineties everyone would talk about hits, how many hits they were getting, hit counts, they’d even have a little hit counter on their home page.
So, what is a hit? A hit means a file that is retrieved More >
