There’s so much written about links, linking strategies, link exchanges and so much conflicting advice out there. How do you know who or what to believe?

Well, it’s actually quite simple. Don’t listen to anyone, not even me. When it comes to links and what you should do let’s see what Google has to say. Google has a Webmasters section of their site which gives clear guidelines of what you should and shouldn’t do. Read it. Do it.

On the subject of links this page is a good place to start: Creating a Google-friendly site: Best practices > Link schemes.

Google’s advice: “some webmasters engage in More >