Posts tagged marketing
Search on the internet is changing. We all know how Google works – you type in your search term, hit the “search button”, Google beavers away in the background trying to match what you typed with the most likely matches and you’re presented with a list of results, all within a split second.
If you are logged into Google when you do the same search things are now slightly different. Once the results come back you are given further options. You can “promote” a site by clicking on the little up arrow next to it. This is your way of saying that this is More >
When looking at investing money in trying to get more visitors to your website you need to first work out what a visitor is worth to you.
So, how do you work it out? Well, to do it at a basic level is very simple. Choose a time period to analyse – the last 12 months, last 3 months, last 30 days, etc. Now, in this period see how much profit you made and how many visitors your website got. If you’re using a web stats package, unique visitors is the figure to use here. Simply divide the number More >