Cheap Web Design and Internet Marketing
Posts tagged web stats
Monitoring your Marketing with Unique URLs
Jun 9th
Using Google Analytics or a similar web stats package you can see how many people are visiting a particular page or downloading a particular document on your website.
When you’re creating a new online marketing campaign it’s useful for you to be clear on what web traffic has been generated from a specific activity rather than just look at your overall traffic.
For example, if you were promoting a particular event you might place a link on your website’s home page, run an ad on Facebook and do an email to your contacts. It would be very useful to know the effectiveness of each of these More >
What is a website visitor worth?
Sep 23rd
When looking at investing money in trying to get more visitors to your website you need to first work out what a visitor is worth to you.
So, how do you work it out? Well, to do it at a basic level is very simple. Choose a time period to analyse – the last 12 months, last 3 months, last 30 days, etc. Now, in this period see how much profit you made and how many visitors your website got. If you’re using a web stats package, unique visitors is the figure to use here. Simply divide the number More >
