Website Marketing

A website can be a great marketing tool but it's important to understand how to make it work.

Having a website is a bit like having a new brochure. The design and production is only the first step. You have to think about how you're going to get it in front of people and make sure that these are the right people for your market.

Chris Smith offers several services which can help to promote your website.

Submission to search engines and directories

Beware!
Many companies will try to convince you that you need to resubmit your website to the search engines every month. This is untrue. Once your website is indexed, it stays indexed, only being removed if it’s not found for a lengthy period of time.

A good way to get the ball rolling and help people find your website is to have it indexed by search engines. This means that the search engines 'know about' your website and will consider it when people search for your products or services.

A similar way to get found is to have your website listed in directories. People browsing through or searching in directories will find your website. The directory may rank well in search engine results giving you another opportunity to be found via search engine searches.

Chris Smith, using a combination of specialist submission software and manual submission, can submit your website to over 250 search engines and directories.

Cost
£25 (one off fee)

Search Engine Optimisation (often called SEO for short)

Beware!
There is no guarantee that your website will achieve a certain ranking. Any companies claiming to guarantee high rankings should not be trusted.

One of the most effective ways of getting the right people looking at your website is to target those people searching for your website's products or services. When they type their search terms into a search engine such as Google, Yahoo!, MSN or AOL you want to make sure that your website appears high up in the search results listings.

The secret to doing well in search engine results is a combination of good content and good links. A well written website will naturally do well over time.

However, for those who cannot wait, there is a science of optimising the pages on a website so that they will appear high up in these search results listings.

Cost
£25 per page

Please note that this price is a reflection of the work involved and cannot guarantee high rankings.

Web Traffic

Beware!
Many companies sell web traffic at very low prices. This is because they cheat and use auto-surf software to generate visitors to your website. In this case the 'visitors' are either auto-generated and not real people at all, or, the visitors only view your site for a short period of time, typically 10 seconds until the next website pops up in its place.

It is possible to buy web traffic and guarantee large numbers of visitors to your website. This works in several ways - redirecting visitors from expired web pages, making your website pop up when people visit other websites, redirecting people to your website (as a sponsor) after they access free downloads.

The positive side to this method of marketing is that it does get large numbers of people seeing your website. The negative side is that the people viewing your web pages are not particularly targeted to your market. Therefore, if your product or service has mass appeal this can be very effective whereas, if your product or service is more specialised, it may not be so effective.

If you're not sure if this is for you, you can always try a small number of visitors as a test.

Cost
There is a sliding scale of web traffic packages – the more you buy the cheaper it gets.

1,000 visitors (typically delivered over 1-2 weeks) - £20
5,000 visitors (typically delivered over 2-4 weeks) - £30
10,000 visitors (typically delivered over 3-5 weeks) - £50
25,000 visitors (typically delivered over 5-8 weeks) - £100

For more information on buying web traffic please visit the Web Traffic page.

For any of these website marketing services please email Chris Smith at info@chris-smith-web.com.